Sam’s Waterside, Brentford

Services | Restaurant Interior Design

Following the successful design of Sam’s Riverside in 2019, DesignLSM have continued our ongoing partnership with clients Sam Harrison and Fanny Stocker to deliver Sam’s Waterside in Brentford which is nestled on the ground floor of Ballymore’s new Brentford Project development with a captivating view of the River Brent.

Embodying an evolution of the original much-loved concept from the Hammersmith site, the restaurant design for Sam’s Waterside is richly inspired by the locality, a dichotomy of rich history and urban regeneration. Influenced by the juxtaposition, where old meets news, the concept celebrates the backdrop of the historical industrial architecture, with the imprint of the new contemporary Brentford development that is set to regenerate the community.

Design inspiration

Taking center stage, the island bar creates an energetic focal point, where guests can sit and enjoy their meal, offering engaging moments with the delightful team that Sam’s is so well regarded for. The bar front, lined with a warm stained ash wood, is tastefully offset with a sophisticated counter made from arabascato marble, whilst a brass and opal tiered gantry elegantly suspends from the ceiling and the bespoke geometric floor apron frames the central feature.

The kitchen pass is highlighted by a curated frame of antique mirror and corten steel with the open kitchen offering an exciting glimpse of the culinary action behind the scenes.

Design details

Beautiful design features, taken from the original concept, were integrated into the scheme, such as the blush pink and ivory leather dining seats and the bespoke large art deco-inspired pendant lights which create defined ceiling statements. Seamlessly blended with these elements is a new slightly more industrial aesthetic, where intentionally oxidized corten steel, raw concrete tones and rough plaster all creatively used in the finishes and framework, as a nod to the manufacturing history of the locality.

Layering the design, delicate details and refined elements artfully soften the space, helping to cultivate a sophisticated urban ambience. Curated dried flower arrangements are suspended above the pendants, whilst carrying forward the restaurant's artistic legacy, a beautifully commissioned painting by renowned West London artist, Tomo Campbell, delivers a specular masterpiece with colourful muted tones, bringing an elegant yet contemporary touch. 

The results

DesignLSM's involvement in Sam's Waterside is a testament to its commitment to creating spaces that seamlessly blend tradition and modernity, working in collaboration with QS consultant PSE Associates and fit-out contractor Nexus. The design reflects Brentford's rich history and the promise of urban regeneration, offering patrons a warm and inviting environment that pays homage to its roots while embracing the future.

Sam Harrison, Founder of Sam’s Riverside, says: “Fanny and I have loved working with the DesignLSM team on our previous sites as we have always been on the same page when it comes to the look and feel we were working towards. Sam’s Waterside is no exception. The space not only has to look beautiful, but it also must flow perfectly during a busy service. DesignLSM know exactly how to achieve this balance and we are thrilled with how our new space turned out. The team and I are now looking forward to sharing this beautiful restaurant with the wider Brentford community and hope it will be embraced in much the same way as our restaurant in Hammersmith has.”


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