Radisson RED Hotel Twickenham (Allianz) Stadium

Services | Hotel Strategy, Branding & Interior Design

The client, Rugby Football Union (RFU) who own the iconic Twickenham (Allianz) Stadium in West London have appointed DLSM Studio (formally DesignLSM) to carry out a strategic positioning, branding and major interior transformation of the current Marriott hotel situated next to the Stadium, into a Radisson RED branded hotel - delivering a contemporary and bold hotel interior design for the modern-day guest to enjoy.

Within our remit, we are re-designing 150 bedrooms and all front of house areas, including a reception, lounge, event / meeting space and community restaurant.

The project is due to be completed between the end of 2025 to early 2026.


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