Waterside Holiday Resort
Services | Holiday Resort Branding
We were approached by Prime Resort Developments to refurbish and rebrand their newest venture, situated in the heart of Cornwall. We were tasked with refreshing the identity so that it reflected the new 4 star rating of the resort. It was important that the identity appeal to it’s existing family customer base, whilst also attracting a wider audience of couples and groups of friends who could view the resort as a destination holiday spot.
The identity is simple, with the inspiration for the logo’s icon subtly referencing the shiplapped timber frontage of the lodges which are quintessentially Waterside. We developed a colour system to break down the range of offers available at the resort which included accommodation, fitness programmes and leisure activities.
We combined the above with a neutral no non-sense typeface and directed the resort photography to convey a sense of fun and adventure to bring the brand to life.
