NEW PROJECT

Transforming Tradition:
The Redesign of The London Pub

The London Pub, nestled beneath the Royal National Hotel in Bloomsbury – the City’s largest hotel offering, has re-opened following a striking interior redesign, led by DesignLSM, alongside an internal branding evolution. With the studio’s expertise in crafting exceptional hospitality spaces, this transformation delivers a modern interpretation of the City's charm while complementing the evolving estate under the stewardship of Imperial London Hotels.

At the heart of the redesign, the team were challenged to convey the essence of a ‘traditional’ London pub experience, without the opportunity of being located within a heritage property. As guests step in, they embark on a visual journey through the bustling streets of London, where eclectic art pieces and materiality, typically found in an old British pub, such as timber panelling and brass, were interpreted in contemporary ways to create a dynamic and inviting atmosphere. Vibrant modern hues harmonise with light industrial materials, seamlessly blending different eras to reflect the rich tapestry of London's history and culture.