Designing beyond the aesthetic.

STRATEGY, BRANDING & INTERIOR DESIGN.

Masters of creativity and curiosity, DLSM Studio (formally DesignLSM) transcends aesthetics, adopting a strategic approach to craft luxury and lifestyle spaces.


The Evolution of DesignLSM to DLSM Studio

In a defining moment for our renowned interior design agency, we proudly unveil DesignLSM’s brand evolution to DLSM Studio. This transformation reflects a new generation, as Co-Owners, Holly Hallam and Rachel Pratt, put their mark in the sand with the studio’s strong strategic approach to crafting commercially successful, striking brands and environments, offering strategy, branding, and interior design services.


Latest projects

NAC Dubai

As the fourth Middle East opening for the brand, a beautiful bespoke restaurant interior design is created for each location / franchisee that remain true to the DNA of the brand whilst having their own independent aesthetic.

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The Trafalgar St. James Curio Hotel

Crafting a confident and distinctive design for the front of house spaces and brand new basement bedrooms, DLSM studio redefined luxury and innovation in a way that resonates with both the brand and its guests.

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Claro

Launching their first UK restaurant, Claro’s new opening in Central London blends a contemporary and sophisticated menu, with striking interior design that juxtaposes modern finishes with traditional heritage architecture.

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37 years of strategic design experience

With an extremely diverse portfolio, DLSM Studio proudly tailors its approach to each client’s unique vision.

Rather than adhering to a signature studio style, we skilfully create bespoke designs that authentically reflect the true DNA of their clients' concepts, ensuring each project is distinctive and aligned with its brand identity.

Studio news

Sam’s Waterside becomes winner in Creative Retail Awards.

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The Alchemist announced as finalist in Restaurant & Bar Design Awards.

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Hotel Designs announce Holly Hallam as finalist in ‘The Brit List’.

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The London Pub shortlisted in the new FoodInSpace Awards.

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Let’s collaborate

If you’re running a project and need assistance with strategy, branding or interior design, or would like to discuss your future plans, we would be delighted to hear from you!